Abstract

We are summarized in the conclusion of this research the most important ideas and results, as follows: -

First - commercial advertising tool and a way is very important to identify the products and services traded in the market and can not do without it today does not by the producer or by the consumer.

Secondly - we see that the trade announcement broadened as a result of widening the range of products and services so that the advertising message reaches consumers across regions or continents, in addition to technical and technological progress successive which facilitated this expansion and leave its impact on the diversity of means and form of commercial advertising.

Third - that just highlight the pros and the positives of products and services advertised either using roads and scientific bases in provable or using aspects of the excitement and thrill of the hype and exaggeration or comparison between products and upon check recipe illegality of commercial advertising Legally, unless elevated the means and methods used to the level of deception and deception, fraud or bad comparison between products that will cause damage to consumers or other producers in the market.

Fourth - we did not find in the consumer protection laws Arab and European specific criteria from which to determine the wrongfulness because of misinformation, deception or lies that rise to the ranks of violating legal or harm.

V. - that differentiate between terms disinformation and deception or lying, cheating, fraud and balancing between them and determine the meaning Headquarters each term did not find him easier not in Arabic or in English, in addition to that we did not find in most legislation specific definition of misleading and deception or lying, we did not find in explanations jurisprudential efforts to combine these concepts in the context both in the exhibition studies the legality of contracts generally, or the legality of commercials, so we sought in this research to combine these terms and identify their meanings and budget, including a goal and an effort to become the issue more accessible to researchers and to eliminate required recipe misinformation or lying and deception in commercials and then respond to this dangerous phenomenon, which are incompatible with the principles of credibility and mutual trust in the field of commercial face and to preserve the rights of the consumer and not incurred damage which may be difficult to prove in court because of the advanced placement.

VI - certainly and obviously that deception and deceit and lying in commercials thing illegality commercials because of the illegality of the so-Nations advertised something else, for instance adverts for harmful substances to public health such as articles mascara and narcotic or advertisements of tobacco and cigarettes, or ads that violate public order and public morals.